Your entertainment and media company produces movies, television shows, music, books, magazines, or video games, and your portfolio of properties and projects are generating cash, or requiring cash and other resources. All have an uncertain future, dependent upon competition for consumers’ attention and entertainment spending.
By integrating both financial (up-front payments, production costs, marketing, and royalties, revenue shares) and operational issues (is a star only available at certain times or are your printing presses already near capacity?) you can plan out your next few years. Quickly determine what’s holding you back from growing your media empire and profits.
Include tactical planning as well as strategic, as you prepare spending plans for your most important projects. See if you have the free cash flow to support the marketing and production costs as they escalate leading up to the release.